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The web site states the following, "When Gilbert Cedillo won a seat representing the 46th District in the California State Assembly in a special election in 1998, he committed himself to champion the working poor." We noticed that the web site said " Elected to the State Senate in 2002 and recently elected to the 45th District in 2010, Assemblymember Gil Cedillo has found a balance with his underlying message that progressive politics is good for business." It also said " A Plan For Los Angeles. Paid for by Cedillo for City Council 2013 General." The header had Gil Cedillo as the highest ranking optimized keyword. This keyword is followed by Los Angeles City Council which isn't as urgent as Gil Cedillo.